{"id":35,"date":"2026-02-27T14:04:31","date_gmt":"2026-02-27T14:04:31","guid":{"rendered":"https:\/\/sriluscollections.com\/demo\/index.php\/about\/"},"modified":"2026-03-14T09:58:11","modified_gmt":"2026-03-14T09:58:11","slug":"about","status":"publish","type":"page","link":"https:\/\/sriluscollections.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"35\" class=\"elementor elementor-35\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07fe85b e-flex e-con-boxed e-con e-parent\" data-id=\"07fe85b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d9f8ab e-con-full e-flex e-con e-child\" data-id=\"3d9f8ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c04aa9 elementor-widget elementor-widget-text-editor\" data-id=\"6c04aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"0\" data-end=\"26\"><strong data-start=\"3\" data-end=\"26\">Srilu\u2019s Collections<\/strong><\/h2><h3 data-start=\"28\" data-end=\"48\"><strong data-start=\"32\" data-end=\"46\">The Vision<\/strong><\/h3><p data-start=\"49\" data-end=\"316\">At <strong data-start=\"52\" data-end=\"75\">Srilu\u2019s Collections<\/strong>, we celebrate India\u2019s timeless artistry and cultural richness. We strive to bring the beauty, craftsmanship, and heritage of India to customers everywhere, creating meaningful connections through authentic and thoughtfully curated products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0601dec elementor-widget elementor-widget-text-editor\" data-id=\"0601dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"323\" data-end=\"344\"><strong data-start=\"327\" data-end=\"342\">The Mission<\/strong><\/h3><p data-start=\"345\" data-end=\"503\">We will build and nurture a sustainable, well-managed business committed to responsible and profitable growth in alignment with Srilu\u2019s Collections\u2019 Vision.<\/p><p data-start=\"505\" data-end=\"643\">We will empower and collaborate with artisans, designers, weavers, makers, and entrepreneurs who draw inspiration from India\u2019s heritage.<\/p><p data-start=\"645\" data-end=\"791\">We will offer our customers products that inspire and delight\u2014crafted with care, rooted in tradition, and mindful of environmental sustainability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cea117 e-con-full e-flex e-con e-child\" data-id=\"4cea117\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1da28 elementor-widget elementor-widget-image\" data-id=\"9a1da28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/sriluscollections.com\/wp-content\/uploads\/2025\/01\/about__1.jpg\" class=\"attachment-full size-full wp-image-257\" alt=\"\" srcset=\"https:\/\/sriluscollections.com\/wp-content\/uploads\/2025\/01\/about__1.jpg 1000w, https:\/\/sriluscollections.com\/wp-content\/uploads\/2025\/01\/about__1-300x200.jpg 300w, https:\/\/sriluscollections.com\/wp-content\/uploads\/2025\/01\/about__1-768x512.jpg 768w, https:\/\/sriluscollections.com\/wp-content\/uploads\/2025\/01\/about__1-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b135fd6 e-flex e-con-boxed e-con e-parent\" data-id=\"b135fd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-107e4ab elementor-widget elementor-widget-text-editor\" data-id=\"107e4ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"798\" data-end=\"833\"><strong data-start=\"802\" data-end=\"833\">Values &amp; Guiding Principles<\/strong><\/h3><p data-start=\"835\" data-end=\"1079\">To remain true to our founding purpose:<br data-start=\"874\" data-end=\"877\" \/>Beyond profitability, our aim is continuous innovation in design, fostering fair and respectful partnerships with our creators, and upholding uncompromising quality standards that define our reputation.<\/p><p data-start=\"1081\" data-end=\"1209\">To consistently delight our customers with products and service that reflect authenticity, craftsmanship, and exceptional value.<\/p><p data-start=\"1211\" data-end=\"1364\">To design, curate, and deliver products with intrinsic value\u2014born from originality, traditional knowledge, meticulous skill, and heartfelt craftsmanship.<\/p><p data-start=\"1366\" data-end=\"1503\">To uphold our commitment as an ethical, transparent, and trustworthy brand that supports a community-driven and inclusive business model.<\/p><p data-start=\"1505\" data-end=\"1682\" data-is-last-node=\"\" data-is-only-node=\"\">To continuously communicate and live our Vision and Mission with our employees, partners, and customers\u2014ensuring every action reflects our shared purpose and guiding principles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bced9a4 e-con-full e-flex e-con e-parent\" data-id=\"bced9a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06122c2 elementor-widget elementor-widget-minimalin_video_section\" data-id=\"06122c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"minimalin_video_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t<div class=\"video sp_bottom_80\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-xl-12\">\r\n\t\t\t\t\t<div class=\"video__img\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sriluscollections.com\/wp-content\/uploads\/2025\/01\/video-banner__1.webp\" alt=\"sriluscollections.com\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"video__icon\">\r\n\t\t\t\t\t\t\t<a class=\"video-btn\" href=\"https:\/\/www.youtube.com\/watch?v=JQpk-DoMn3I\"> <i class=\"fa fa-play\"><\/i><\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n    \r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d7e36 e-con-full e-flex e-con e-parent\" data-id=\"33d7e36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4a728 elementor-widget elementor-widget-minimalin_testimonial_carousal\" data-id=\"2f4a728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"minimalin_testimonial_carousal.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\r\n\t<div class=\"testimonial sp_bottom_80\">\r\n\t\t<div class=\"container testimonial__color testimonial__color__5\">\r\n\t\t\t<div class=\"row testimonial__slider__active slider__default__arrow slider__default__dot slider__default__dot--2\">\r\n\t\t\t\t\t\t\t\t<div class=\"col-xl-12\">\r\n\t\t\t\t\t<div class=\"testimonial__inner testimonial__padding text-center\">\r\n\t\t\t\t\t\t<div class=\"testimonial__img\">\r\n\t\t\t\t\t\t\t<i class=\"fa fa-quote-right\"><\/i>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"testimonial__info\">\r\n\t\t\t\t\t\t\t<p>Writing has never been my strong suit, but  the ChatGPT has changed the game for me. Whether it's crafting the compelling emails, creative stories, or engaging the social media posts.<\/p>\r\n\t\t\t\t\t\t\t<h4>Michael Chen<\/h4>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"col-xl-12\">\r\n\t\t\t\t\t<div class=\"testimonial__inner testimonial__padding text-center\">\r\n\t\t\t\t\t\t<div class=\"testimonial__img\">\r\n\t\t\t\t\t\t\t<i class=\"fa fa-quote-right\"><\/i>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"testimonial__info\">\r\n\t\t\t\t\t\t\t<p>Whether it's crafting the compelling emails, creative stories, or engaging the social media posts. Writing has never been my strong suit, but the ChatGPT has changed the game for me. <\/p>\r\n\t\t\t\t\t\t\t<h4>John Doe<\/h4>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"col-xl-12\">\r\n\t\t\t\t\t<div class=\"testimonial__inner testimonial__padding text-center\">\r\n\t\t\t\t\t\t<div class=\"testimonial__img\">\r\n\t\t\t\t\t\t\t<i class=\"fa fa-quote-right\"><\/i>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"testimonial__info\">\r\n\t\t\t\t\t\t\t<p>Engaging the social media posts Whether it's crafting the compelling emails, creative stories,. Writing has never been my strong suit, but the ChatGPT has changed the game for me. <\/p>\r\n\t\t\t\t\t\t\t<h4>Laura Fenty<\/h4>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Srilu\u2019s Collections The Vision At Srilu\u2019s Collections, we celebrate India\u2019s timeless artistry and cultural richness. We strive to bring the beauty, craftsmanship, and heritage of India to customers everywhere, creating meaningful connections through authentic and thoughtfully curated products. The Mission We will build and nurture a sustainable, well-managed business committed to responsible and profitable growth [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-default-elementor.php","meta":{"footnotes":""},"class_list":["post-35","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sriluscollections.com\/index.php\/wp-json\/wp\/v2\/pages\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sriluscollections.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sriluscollections.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sriluscollections.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sriluscollections.com\/index.php\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":3,"href":"https:\/\/sriluscollections.com\/index.php\/wp-json\/wp\/v2\/pages\/35\/revisions"}],"predecessor-version":[{"id":1581,"href":"https:\/\/sriluscollections.com\/index.php\/wp-json\/wp\/v2\/pages\/35\/revisions\/1581"}],"wp:attachment":[{"href":"https:\/\/sriluscollections.com\/index.php\/wp-json\/wp\/v2\/media?parent=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}